Wash dandruff down the drain, and keep it away with sulfate-free So Pure Exfoliating Shampoo – a gentle yet effective formula made with organic essential oils. So Pure Exfoliating Shampoo...

Super cool days ahead with So Pure Cooling Elixir, a concentrated serum filled with organic plant extracts and argan oil. An intense leave-in treatment for scalp and hair.Keep that cool-headed...

A conditioning styling foam enriched withorganic Argan Oil and essential oils.Adds volume with strong hold and naturalshine. Apply the foam to damp hair andstyle as desired. Ένας αφρός στιλ conditioning...

Lightweight curl cream enriched withorganic Argan Oil and essential oils.Creates springy curls and adds definitionto naturally wavy, curly or permed hair.Helps to hydrate and nourish hair, leavingit smooth and shiny....

A serum enriched with organic ArganOil and essential oils. Smoothes the hairand controls frizz during blow-drying. Itdefines the curl when hair is air-dried.Seals in moisture and adds intense shineto straight...

Ultra-strong styling gel enriched withorganic Argan Oil and essential oils. Forwet or dry styling. Adds body, volumeand shine. Firm hold without being sticky.Apply a small amount to fi ngertips andwork...

Restylable sculpting mud enriched withorganic Argan Oil, essential oils andShea Butter. Provides long-lasting hold forshort to medium length hair. Especiallydesigned to create texture, volume andmovement with a semi-matt finish. Applyto...

Vegan-friendly styling cream with organic essential oils for flexible body and support – and long-lasting texture, strong hold and shine.Short hair, long hair – something in between. Hair loves being...

Firm hold non-aerosol hairspray that sculpts and shapes hair into any style you desire. It’s also ideal when finishing styling, to hold everything in place.Boost volume, add texture – or...

Repair and protect damaged hair with So Pure Recover Conditioning Spray, for nourishing leave-in conditioning that leaves hair strong, healthy and shiny.Repairing damaged, high porosity hair calls for gentle, regular...

Lifeless, brittle hair doesn’t need to be sheared away. Repair it! A gentle So Pure Recover salon treatment is a great first step. Keep up the good work at home...

A restorative shampoo that repairs damaged hair from the inside out with quinoa protein. Organic plant-based oils nourish and hydrate. Contains no sulfates.Lifeless, brittle hair doesn’t need to be sheared...